The survey was conducted by telephone of a cross section of brides from around the country. Results showed ninety-eight percent of surveyed newlyweds recommended that brides have their weddings videotaped. 

When asked: “If you had a choice between looking at your grandparent’s wedding photos or their wedding video, which would you choose?” 61% of brides said they would rather see the video. 

Interestingly, brides still don’t fully appreciate the value of video until after the wedding. Before the wedding, only a little more than half of surveyed brides considered wedding video a “Top 10” service in comparison to other wedding-related services. However, after the wedding, that number climbs to 75%. 

Of surveyed brides, 38% did not have their weddings videotaped by anyone – amateur or professional, and apparently have some regrets. Sixty-three percent of them now either somewhat or strongly recommend that future brides hire a professional videographer. 

Ninety-eight percent of brides surveyed used the services of a professional photographer compared to only 29% for professional video services. However, surveyed brides who used professional services for both were expressive about what they like best for each of these professional services. 

Brides said video does a better job of capturing the emotions of the day, records the history of the day better, and they strongly feel that future children will enjoy their wedding video more than their wedding photographs. Brides need professional services for both.